Unscripted (& genuine)

How unnerving is it when you call the customer support line and you get a recording? How much worse does it make the situation when they tell you how "important" your call is to them?

It's scripted, fake, and automated.

Why is it so annoying when you get a recording? Because it's not genuine. If your call was really that important there would be a real person to handle it. And not one of those low paid call center people. An executive. Maybe the CEO.

Now I'm not saying that the CEO should answer all the phones, (it wouldn't hurt) but why not do whatever you can in your business to make a true, lasting connection? What if you did that where others couldn't (or wouldn't)?