Be the Man

Instead of utilizing someone else's program, make your own. Don't buy a franchise, create one. 

Instead of being the middle man, be the Man. Why?

There's more money in it, and more publicity.

Sure, it's harder to create McDonald's than it is to buy a McDonald's franchise. But that's also why it's better and more fun and more profitable.

So go out, be the Man, and start creating.