Optimize everything

When most people begin work on their product or service, they generally have at least one leg up on the competition. Their bike is faster, they'll mow your lawn for half the price, or they have a prettier vase.

Maybe they're missing the point. Getting by with a C+ when they are no doubt worth an A-. Think about it. If one thing is enough to drive people to your product, what would happen if you optimized everything? How much more value can you pack for the same price (or less)? Can I change a line of code so that email says someone's actual name instead of "Valued Customer"?

Imagine what kind of effect it could have if you made every step of the way with your company faster, easier, or more fun.