Friday, October 28, 2011

Stay Startup

Older companies (tend to) become slow, not able to pivot easily. Somewhere along the line, they lose that magical element of startups. They refuse to do new things, refuse to try and fail, or refuse to move operations. It's understandable. They're trying to continue doing what worked in the past, thinking things are still the same. Except the world changes, and they can't keep up.

This creates a wonderful opportunity for entrepreneurs, in businesses both big and small. As long as they are more plugged in to what people want, they will succeed. They utilize disruptive technology to go forth and destroy the traditional market that the larger company is (currently) serving. In the large business, they have to realize that they will not be serving this exact market in 20 years. Things move too quickly now. You have to stay startup. Always be ready to pivot, changing a new market that is taking over your market. No, I'll take that a step further. You should be the one to take over your own market. 

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