Tuesday, October 25, 2011

Genius is found in simplicity

Simple is always better, more effective, and downright prettier than complex. When you make something simple and effective, it's amazing what you can create. Take nature for example. It's at the peak of simplicity, not needing any more or less for what it does. Every blade of grass, every tree, every wolf, all just live without clutter. It's perfect. 

So next time you design a product, remember nature. Remember that it shouldn't be complex. Recall how streams roll downhill with no power, that flowers rely on the things around them to survive, and how it feels to be in the center of it all. Emulate that in your product.

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